Who we are
StartWithUs is led by experienced operators who have worked across startups, scale-ups and complex organisations in the UK, Europe, Asia and the US.
Our backgrounds span business transformation, digital, technology, growth, product and investment. We bring broad perspective, but our work remains practical.
The founders
We have spent our careers helping businesses adapt, grow and execute with greater clarity.
We understand what it means to build inside complexity, make decisions with imperfect information and keep moving when the stakes are real.
Sam Kumar
We bring a deep background in digital, technology, transformation and business leadership across multiple industries and markets.
Our experience includes advising organisations through growth, enterprise change, operating model evolution, e-commerce, AI initiatives and complex strategic programmes.
We combine commercial judgement with practical delivery experience, always with a focus on what is useful, not theoretical.
Joe Lapierre
We bring complementary experience in scaling ventures, shaping strategy and helping businesses navigate growth and change with clarity.
Our work has focused on building momentum, solving difficult problems and supporting leadership teams through moments that require both judgement and action.
Together, we bring a balanced perspective across advisory, venture and transformation.
What shapes our perspective
We have worked with early-stage founders and established enterprises. With emerging ideas and regulated environments. With ambition, complexity and change.
That range matters.
It means we can see both the strategic picture and the operational reality.
Why StartWithUs
Because sometimes what matters most is not more noise, more slides or more process.
It is perspective.
Pattern recognition.
Judgement.
And the ability to help move things forward.
That is what we aim to bring.